Cached body for graphql
{"thumbnail":"{\"url\":\"https:\\\/\\\/c42-archive-prod-files-acl.s3.ap-southeast-1.amazonaws.com\\\/public\\\/2023-02\\\/Juliana%20Lim.jpg?VersionId=TWapuCZumeCmUqMTzMPFfC5WypMALY91\",\"alt\":\"Half-body shot of Juliana Lim in a red shirt, smiling into the camera.\",\"backgroundColor\":null}","body":"[{\"type\":\"long-text\",\"content\":\"\\u003Cp lang=\\u0022en-GB\\u0022\\u003E\\u003Cspan\\u003E\\u003Cspan lang=\\u0022en-US\\u0022\\u003EA posting to the People\\u2019s Association in 1978 set Juliana on her art management journey.\\u003C\\\/span\\u003E \\u003Cspan lang=\\u0022en-US\\u0022\\u003EDiscovering the joy of art-making with \\u003C\\\/span\\u003Ethe PA Cultural Troupe and working on community events like Chingay, \\u003Cspan lang=\\u0022en-SG\\u0022\\u003Eshe elected to \\u201csettle down\\u201d into what turned out to be an 18-year art management career.\\u003C\\\/span\\u003E\\u003C\\\/span\\u003E\\u003C\\\/p\\u003E\\r\\n\\r\\n\\u003Cp lang=\\u0022en-GB\\u0022\\u003E\\u003Cspan\\u003E\\u003Cspan lang=\\u0022en-SG\\u0022\\u003EAt the \\u003C\\\/span\\u003EMinistry of Culture \\\/ Community Development (MCD) from 1981-1990, she pioneered a slew of artist assistance schemes including the Annual Grant, the Art Housing Scheme giving art companies their own homes; and the Semi-residential Status-in-Theatre Scheme which gave them four rent-free seasons a year, two of which were dedicated to the staging of original Singapore works. From 1981 till 1990, Juliana was Secretary to the Singapore Cultural Foundation which extended grants to artists and art companies. She was also Assistant Secretary to the Advisory Council for Culture and the Arts (ACCA) which developed the 1989 blueprint in pursuit of \\u201cCultural \\u003Ca href=\\u0022https:\\\/\\\/eresources.nlb.gov.sg\\\/newspapers\\\/Digitised\\\/Article\\\/straitstimes19841212-1.2.21.19?ST=1\\u0026amp;AT=search\\u0026amp;k=Cultural+Vision+1999\\u0026amp;P=2\\u0026amp;Display=0\\u0026amp;filterS=0\\u0026amp;QT=cultural,vision,1999\\u0026amp;oref=article\\u0022\\u003EVision\\u003C\\\/a\\u003E 1999\\u201d, a subset of the \\u0022Singapore, City of Excellence - A Vision for Singapore by 1999\\u0022 \\u003Ca href=\\u0022https:\\\/\\\/eresources.nlb.gov.sg\\\/newspapers\\\/Digitised\\\/Article\\\/straitstimes19841212-1.2.21.19?ST=1\\u0026amp;AT=search\\u0026amp;k=Cultural+Vision+1999\\u0026amp;P=2\\u0026amp;Display=0\\u0026amp;filterS=0\\u0026amp;QT=cultural,vision,1999\\u0026amp;oref=article\\u0022\\u003EManifesto\\u003C\\\/a\\u003E. \\u003C\\\/span\\u003E\\u003C\\\/p\\u003E\\r\\n\\r\\n\\u003Cp lang=\\u0022en-GB\\u0022\\u003E\\u003Cspan\\u003E\\u003Cspan lang=\\u0022en-SG\\u0022\\u003EJuliana started work on the Esplanade Theatres project in 1\\u003C\\\/span\\u003E986 when the first theatre consultant was appointed to develop its original user brief. A decade later, she was appointed General Manager of the Singapore Art Centre Co. Ltd. After the ground-breaking for Esplanade: Theatres by the Bay (\\u201cSingapore Arts Centre\\u201d renamed) in 1996, Juliana joined Singapore Pools where she \\u003Cspan lang=\\u0022en-SG\\u0022\\u003Eanchored its Community Funding and Corporate Social Responsibility portfolio \\u003C\\\/span\\u003Etill her retirement from corporate life in November 2013. \\u003C\\\/span\\u003E\\u003C\\\/p\\u003E\\r\\n\\r\\n\\u003Cp lang=\\u0022en-GB\\u0022\\u003E\\u003Cspan\\u003ELast Updated: February 2023\\u003C\\\/span\\u003E\\u003C\\\/p\\u003E\\r\\n\"}]"}